New generation burgundy-coloured apple to hit the stores in coming weeks

Western Australian consumers will be the first to taste a new, burgundy-coloured apple – the result of more than 20 years commitment by the state’s apple breeders.

Image credit: www.FreeDigitalPhotos.net by dan
Image credit: www.FreeDigitalPhotos.net
by dan

Distinguished by its rich burgundy colour, the “Bravo™” apple is from the variety ANABP 01, which is a cross between Royal Gala and the well-known Western Australian variety Cripps Red.

“Bravo offers an exciting new choice for apple lovers and is the result of more than 20 years of commitment by Western Australian apple breeders,” said WA’s Agriculture and Food Minister, Mr Dean Nalder, adding that the new apple was expected to reach the stores in within weeks.

“It has a distinct sweetness, is crisp and crunchy, and has a striking burgundy colour like no other apple on the market in Australia.”

According to the Minister, the new apple was developed in Manjimup by the Department of Agriculture and Food WA (DAFWA) as part of the Australian National Apple Breeding Program, which was supported by the State Government and Horticulture Innovation Australia Limited.

Mr Nalder said Bravo apples are being grown in orchards from the Perth Hills to Manjimup as well as in the Eastern States.

“While quantities of the fruit available this year are relatively small, larger supplies will be available in coming seasons as recently planted trees mature,” the Minister said.

“The variety provides growers with a great opportunity to benefit from the introduction of a distinctive new product on the Australian apple market.”

The commercialisation of the variety in Australia is being managed by Fruit West Co-operative Ltd.

WA’s apple production in 2013-14 was valued at $42 million, which represents about 10% of the national total.

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